The Beatles: Rock Band
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THE BEATLES INSPIRE NEW MUSIC VIDEO GAME; APPLE CORPS LTD., MTV AND HARMONIX COME TOGETHER FOR UNPRECEDENTED DEAL
30th October 2008
Exclusive Agreement Set to Bring The Beatles Music to Fans for the First Time in Interactive Form Here, There and Everywhere in 2009
New York, NY - October 30, 2008 - The Beatles' extraordinary music and phenomenal legacy is set to rock across the universe in the form of a video game through an exclusive partnership between Apple Corps Ltd., Harmonix and MTV Games, a part of Viacom's MTV Networks (NYSE: VIA, VIA.B).
This partnership marks the first time that Apple Corps, along with EMI Music, Harrisongs Ltd, and Sony/ATV Music Publishing, has agreed to present The Beatles music in an interactive video game format. Published by MTV Games and developed by Harmonix, the world's premier music video game company and creators of the best-selling Rock Band, the game will be an unprecedented, experiential progression through and celebration of the music and artistry of The Beatles. The game was creatively conceived with input from Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison, and enjoys their full blessing. In addition, Giles Martin, co-producer of The Beatles innovative LOVE project, will provide his expertise and serve as Music Producer for this groundbreaking Beatles project.
"The project is a fun idea which broadens the appeal of The Beatles and their music. I like people having the opportunity to get to know the music from the inside out," Sir Paul McCartney said.
"It gives me great pleasure to be part of The Beatles / Apple and Harmonix / Rock Band partnership," said Ringo Starr. "The Beatles continue to evolve with the passing of time and how wonderful that The Beatles' legacy will find its natural progression into the 21st century through the computerized world we live in. Let the games commence."
"It's cool. I love it and hope it will keep inspiring and encouraging the young generation for many decades," said Yoko Ono Lennon.
"People are having so much fun playing Rock Band. Combined with The Beatles tracks, it is a great way to either listen or participate," said Olivia Harrison. "If you like the music, it doesn't take much persuasion to get you to play."
"Introducing the genius of The Beatles to a whole new generation of music lovers through original and inspired ways is extremely exciting to us at Apple Corps," stated Jeff Jones, CEO, Apple Corps. "We are truly pleased to be working with the innovative forces at MTV and Harmonix as they embody our mutual passions for music and creativity."
"Many of us have been part of a generation that has long enjoyed an enduring love affair with The Beatles and now we're looking to extend that love affair for future generations to enjoy," said Van Toffler." "Our inspiration for this project comes from a keen sense of history and a place of utmost reverence and respect for the band, their music and their heritage."
"The impact of The Beatles is forever ingrained in the hearts, minds and souls of millions the world over," said Judy McGrath, Chairman and CEO of MTV Networks. "The Beatles are the reason many of us are WHERE we are, and some of us are WHO we are."
"We are honored to be part of this new way for people to discover the timeless music and art of The Beatles - the most creatively and commercially successful, critically acclaimed, and influential band in the history of popular music," stated Paul DeGooyer, MTV's Senior Vice President of Electronic Games & Music.
"By presenting their music and artistry through the creative filter of a groundbreaking video game, we are giving legions of fans and music lovers all over the world a profound, new way to experience The Beatles," said Alex Rigopulos, CEO and Co-Founder, Harmonix. "This game will be a celebration of the Beatles undeniable legacy."
PPLE CORPS LTD., MTV AND HARMONIX ANNOUNCE "THE BEATLES: ROCK BAND", WORLDWIDE RELEASE SET FOR 9/9/09
5th March 2009
New York, NY - March 5, 2009 - Apple Corps, Ltd., Harmonix and MTV Games, a part of Viacom's MTV Networks (NYSE: VIA, VIA.B), today announced the 9/9/09 worldwide release of The Beatles: Rock Band. The music-based video game, an unprecedented, experiential progression through and celebration of the music and artistry of The Beatles, will be available simultaneously worldwide in North America, Europe, Australia, New Zealand and other territories for the Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION 3 computer entertainment system and Wii home videogame console from Nintendo.
The Beatles: Rock Band will allow fans to pick up the guitar, bass, mic or drums and experience The Beatles extraordinary catalogue of music through gameplay that takes players on a journey through the legacy and evolution of the band's legendary career. In addition, The Beatles: Rock Band will offer a limited number of new hardware offerings modeled after instruments used by John Lennon, Paul McCartney, George Harrison and Ringo Starr throughout their career.
The Beatles: Rock Band will be offered as standalone software and hardware as well as a limited edition bundle. The game will be compatible with all Rock Band instrument controllers and other current music-based video game peripherals.
Available on 9/9/09: The Beatles: Rock Band Software - Xbox 360, PLAYSTATION 3, Wii: $59.99 MSRP The Beatles: Rock Band Standalone Guitars - Xbox 360, PLAYSTATION 3, Wii: $99.99 MSRP The Beatles: Rock Band Limited Edition Premium Bundle: Xbox 360, PLAYSTATION 3, Wii: $249.99 MSRP Please note: Pricing outside of the US to be announced at a later date.
The Beatles: Rock Band marks the first time that Apple Corps, along with EMI Music, Harrisongs Ltd, and Sony/ATV Music Publishing, has agreed to present The Beatles music in an interactive video game format. The Beatles: Rock Band will be published by MTV Games and developed by Harmonix, the world's premier music video game company and creators of the best-selling Rock Band. Electronic Arts will serve as distribution partner for the game. In addition, Giles Martin, co-producer of The Beatles innovative LOVE album project, is providing his expertise and serving as Music Producer for this groundbreaking Beatles project.
Exclusive content created by Apple Corps, MTV Games and Harmonix will be made available to fans over the next few months who participate in a pre-order campaign through major retailers. More details on The Beatles: Rock Band game and pre-order will be revealed in the coming months.
WORLD PREMIERE OF THE BEATLES: ROCK BAND
1st June 2009
Sir Paul McCartney, Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison Come Together for World Premiere of "The Beatles: Rock Band"
Unique Experiential Journey Through The Beatles' Career to Feature Introduction of Three-Part Vocal Harmonies, 45 Songs On-Disc and Reveal of First Downloadable Album, Abbey Road
"All You Need Is Love" To Be Released Exclusively as Downloadable Song Through Xbox LIVE on 9/9/09 with Charity Proceeds to Benefit Doctors Without Borders
Paul, Ringo, Yoko Ono Lennon and Olivia Harrison today came to the E3 conference in Los Angeles for the world premiere of The Beatles: Rock Band.
The game was revealed at Microsoft's E3 press conference, and represents the first time fans will be able to experience The Beatles' musical career for themselves. From the early touring days in 1963 Liverpool to the immortal, final performance on the Apple Corps rooftop, fans can follow in the band's footsteps as they traverse the globe during the height of Beatlemania.
Adding to the experience is the introduction of three-part vocal harmonies to game play, allowing gamers to revel in the unparalleled vocal stylings of the Fab Four. Beatles fans will also be thrilled to hear previously unreleased authentic voice recordings from John, Paul, George and Ringo chatting between takes during studio sessions recorded at Abbey Road more than four decades ago.
Of The Beatles' epic catalogue, 45 songs will be available on-disc. Giles Martin, co-producer of The Beatles innovative LOVE album project and Music Supervisor / Creative Producer for The Beatles: Rock Band, unveiled the first ten songs that will be available on the game-disc: "I Saw Her Standing There," "I Want To Hold Your Hand," "I Feel Fine," "Taxman," "Day Tripper," "Back In The USSR," "I Am The Walrus," "Octopus's Garden," "Here Comes The Sun," and "Get Back." Additional songs will be announced at a later date. Along with these 45 songs, the entire Abbey Road album will be available for future download purchase, as will additional music from The Beatles' catalogue.
It was also announced today that "All You Need Is Love," will be released exclusively on Xbox 360video game and entertainment system from Microsoft as a downloadable song for The Beatles: Rock Band through Xbox LIVE on September 9, 2009 with all Apple Corps Ltd, MTV Games and Microsoft proceeds benefitting Doctors Without Borders/Medecins Sans Frontieres (MSF).
Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison, personally selected the international emergency medical humanitarian organization created by doctors and journalists in France in 1971 as the beneficiary of the proceeds from the sales of "All You Need Is Love" for The Beatles: Rock Band. Doctors Without Borders provides aid in more than 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care, or natural disasters. The organization is committed to bringing quality medical care to people caught in crisis regardless of race, religion, or political affiliation.
The Beatles: Rock Band story mode will take fans on an interactive, experiential journey through The Beatles career. Along the way, venues, set lists, clothing and instruments will replicate the band's rise to fame, represented in The Beatles' touring period from 1963 to1966 and their studio days from 1966 to 1969.
Pre-order Rockband From the Official Stores.
The game begins during the band's earliest days at The Cavern Club in Liverpool, England. Gamers will then travel across the Atlantic to experience the band's unforgettable 1964 performance on The Ed Sullivan Show, the sold-out concert at New York's Shea Stadium in 1965, and conclude at The Beatles' memorable concert at Budokan in Tokyo, Japan in 1966. The Beatles' studio years will come to life in legendary Studio 2 at Abbey Road Studios. Highlighting the studio years are inspired artistic visual expressions known as Dreamscapes, intended to transport players to imaginative environments that capture the essence of The Beatles' genre-busting musical and fashion transformations during their later years. The game follows The Beatles to 1969 where story mode culminates with their final performance on the rooftop of the Apple Corps Headquarters.
The Beatles: Rock Band will offer a new set of hardware replicas representing the instruments made famous by John, Paul, George and Ringo. Featured in the set are the Rickenbacker 325 and Gretsch Duo Jet guitars -hailed as two of the celebrated, signature instruments played by John Lennon and George Harrison throughout their careers. Also included is a Hofner bass controller - a large-scale replica of the bass famously used by Sir Paul McCartney. Rounding out the set is a Ringo Starr inspired, Ludwig - branded Rock Band 2 drum set with a classic pearl finish and vintage replica Beatles kick drum head.
The Beatles: Rock Band will be available simultaneously worldwide in North America, Europe, Australia, New Zealand and other territories for the Xbox360 video game and entertainment system from Microsoft, PLAYSTATION3 computer entertainment system from Sony, and the Wii home videogame console from Nintendo on September 9, 2009. The game will be compatible with all Rock Band instrument controllers, as well as most Guitar Hero and other third party music video game peripherals and microphone.